ROOTS

Greensboro, North Carolina


Roots is a concept soap brand designed to exfoliate while gently cleaning your body. The name came from the idea that it is an exfoliant that provides a deeper clean down to your “roots”. There was a need for gentle visual branding that represents the soap leaving your skin smooth and soft. Roots is an organic and natural ingredient brand, which is implemented in the simplistic and clean colors and patterns. The logo is personally hand drawn as tree roots, to play off of the name.

Brand Identity


 

Brand Elements